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Large Group Awareness Training (or LGAT) is a term used by psychologists to describe commercial trainings that include various techniques from group therapy and the human potential movement. These group trainings have also been referred to as new age trainings,[1] mass marathon trainings[2] and white collar cults.[3] Although this latter label has been contested by the groups themselves,[4] the term "white-collar cult" was again used in 2005 to describe Large Group Awareness Training in the context of marketing and advertising techniques.[5]